A nominee shall have a proven record of challenging the status quo in a respective area and/or be considered a game changer Big Ideas: A nominee’s idea shall be groundbreaking and address the big problems of the society. Challengers’ projects and actions bring positive change into the ways of doing business and increase the benefits of their communities - locally, globally, etc. They can also bring important social or cultural benefits. Impact: A nominee already reaches or bears a potential for reaching global scale or significantly changes the local circumstances. Challengers can come from different backgrounds including: business, culture, media, politics, public sector, social entrepreneurship, technology.